Image from:
This image contains some of the values that are found in pornography and main stream media. The value that I thought stood out the most from this image is that women are sexual objects. In this photo they are advertising black eel high-waisted leggings. However, to advertise the leggings they made sure that the leggings is the only thing that the model is wearing.I find that the codes of gender play a big role in this ad. This ad shows her being very submissive, powerless, and trying to look very sexy. The whole point of this image is to try to sell leggings, however, the main thing that they are focusing on is sexualizing the image to get people to look at it. I don't think that the codes of gender need to be reinforced in order for companies to sell their products. I think that if their product was good or worth buying it would sell on it's own.
Image from:
This image contains some of the values that are found in pornography and main stream media. The value that I thought stood out the most from this image is that women would sell sex when ever they could. In this image I don't even know what they are actually trying to sell. I know that it is the brand American Apparel, but I don't exactly know what kind of item they are advertising. This advertisement in particular main focuses on the woman and trying to use her sexual look to catch the attention of people. I don't like how people in advertising think that this is the best way to sell their items. I feel that it is bad that this is the kind of thing that grabs attention. In my opinion, this is a learned behaviour. If this wasn't something that we see all of the time it wouldn't be so normal. The fact that this ad even says "Now Open" makes this ad suggest that she is open for business in a sexual way. Especially because of the way that she is posed.
Image from:
This image contains some of the values that are found in pornography and mainstream media. The value that I thought stood out the most from this image is that male domination over women is natural and sexy. This image shows that the male is in power and he is dominate over the female. She is laying down very submissively and powerless. He is in complete control over her in this ad. I think that this ad not only puts pressure on girls to be sexual object, but it also puts pressure on boys to have to always be in control and to make the first move. This image teaches us a learned behaviour because we see it so often we think that this behaviour is normal.
